Hello

Digital marketing expert with 5+ years of hands-on experience across performance marketing, brand strategy, growth analytics, and consulting spanning fintech, e-commerce, and startup environments in Indonesia and Southeast Asia. Proven ability to analyze complex marketing datasets, translate insights into clear strategic recommendations, and communicate findings to both technical and non-technical stakeholders. Experienced in designing experimentation frameworks, campaign assessment methodologies, and cross-functional collaboration with product, creative, and data teams. Familiar with AI-assisted marketing tools and actively applying AI in dayto- day workflows. Combines strong written and verbal communication skills with a structured, data-driven consulting mindset well-suited to contribute high-quality input to next-generation AI marketing model development.